Trust (noun): Assured reliance on the character, ability, or truth of someone or something. – Webster’s Dictionary Character and competence – they’re the building blocks of trust. Ultimately it’s not the strength of...

Our culture loves authenticity. You can see it in the marketplace: from the classic Coca-Cola ‘It’s the Real Thing’ campaign, to ‘organically grown foods with no additives’ to distressed, “vintage” products and ripped jeans...

Your ministry’s website is just one form of communication among many, but an especially strategic one in today’s connected world. What should you include on your site? We propose that the answer touches the...

I know what you’re thinking. “What does ministry have to do with a ‘brand?’ (Images of cattle and hot-irons come to mind, but we don’t really want to do that to lost sheep, do...

Emotions are a Gift by Stephen Trout “Ignoring our emotions is turning our back on reality. Listening to our emotions ushers us into reality. And reality is where we meet God. . . ....

You’ve worked hard to come up with the perfect church name, logo, and website that reflects who you are and how you can be a light in your community. That should be enough for...

We’ve all been there… you fire up the computer and proceed to log in to an important account, and your mind goes blank. You try 5 different combinations of your password, and before you...

“‘Charity begins at home,’ is the voice of the world: yet is every man his greatest enemy.”Sir Thomas Browne, Religio Medici, 1642 It’s a debated idea in our national discourse lately, and believe it...

In the first two parts of our Great Church Website series, we discussed how you can intentionally use your site’s headline to connect with broken people (like us). In addition, using great visuals (photos...

“What’s your FCF?” (No, this is not some mysterious code to search for on your website). Actually, FCF is an idea, a theme for why you do ministry in the first place – and...