“What’s your FCF?” (No, this is not some mysterious code to search for on your website).Actually, FCF is an idea, a theme for why you do ministry in the first place – and an important piece to your church’s overall communications.FCF stands for Fallen Condition Focus. and comes from one of the most helpful books I’ve seen on connecting with people (in this case, through a sermon – but it applies more broadly too).Why do I mention this?Because identifying an FCF can become a key ingredient to communicating well through your website – particularly, on the main page or banner – which is the first thing that people see when they visit your site. Let me explain.
Understand Your PurposeEssentially, the main idea behind FCF is that people you’d like to reach are broken. And that brokenness – a universal condition we all face – manifests itself in various ways:
- Relationally, on the vertical plane (struggles with God)
- Relationally, on the horizontal plane (idols, broken marriages & families, etc.)
- In a multitude of sufferings and griefs, to which we all can relate